Looking back at 2025

As I cycle through Copenhagen on my way to our beautiful new headquarters, I often have to pinch myself. How lucky I am - how grateful - to see KINRADEN grow, and to feel our shared community expanding across cities, cultures, and continents.

This year has been one of profound growth and transformation. We opened our flagship store in Copenhagen, welcomed new colleagues into our family, and continued to build the foundation for something truly global - a community connected not only by design and craftsmanship, but by purpose.

The name KINRADEN means kinship - and as the world stands more divided and uncertain than ever, this feels deeply significant. Kinship is what grounds us. It is the quiet force reminding us that we belong to one another; that our choices, our curiosity, and our care ripple far beyond ourselves.

At heart, I am an easily fascinated person - a blessing and a challenge in equal measure. It means I am constantly in motion, drawn to new ideas, materials, and people. Yet I believe that staying curious - especially as adults - is not just a gift but a responsibility. To remain open to one another, to new perspectives, to the beauty of difference, and to the unknown.

2025 has been a year of building. 2026 will be a year of opening - of inviting you further into our universe, and of weaving even more connections across the world. My hope is that we all continue to nurture our curiosity and our courage to explore, to listen, and to learn.

Because truly we are nothing without one another.

With gratitude and the warmest wishes for a bright and beautiful New Year,

Sarah Emilie Müllertz
Founder & Creative Director, KINRADEN